Markstrat - 110 international students involved in a marketing strategy simulation game

Markstrat is a strategic marketing simulation which offers MBA students and professionals a risk-free platform to test theories and make decisions. Thanks to this marketing strategy simulation game every aspect is real : from competitive forces to the effects of sales, distribution, R and D and advertising. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R and D projects, positioning, pricing and distribution channels. "